5 Lessons Learned: Networks

Ways that Social Media Can be Used to Create a Strong and Trusted Brand

One of the main ways in which people connect with each other, groups and brands is through Social Media. With millions of people signed up to Twitter and Facebook alone, businesses of all kind and across all industries are realizing an increased need to have a solid social media marketing strategy to promote their brands as well as build a relationship with their clients. Discussed herein are some ways in which small businesses can embrace the use of social media to build their products and engage with the supporters.

Share the Product Demonstrations
Many start-ups today are selling products that are most likely not well known yet and need a boost into the market to get off the ground. One sure way of having people be aware of your product and know how to use it is by creating a product demonstration video. You can post the demonstration video on YouTube and then share on your social media platforms to reach all your customers. Start by introducing your product and then take the viewers through the steps of using the product and how it works so that they can understand better your brand.

Empower Customers to Take Part
To achieve the best results out of your social media marketing efforts, remember that your customers need to be engaged and given a key part in building your brand. You can create polls and surveys that your followers fill, and from these you can identify what they think of your social media profiles, as well as your products and services.

Offer Customer Rewards and Contests
One the advantage of social media marketing is that customer shares, re-tweets, comments and likes can go far. In most cases, social media users won’t be in a hurry to share something unless it has some significance to them or they are receiving something in return for sharing. One way to do this is by giving rewards and social media sharing contests like the ‘refer a friend’ reward where the new customer along with the existing followers get a discount on their next purchase when they share a link.

Offer Support to Good Causes
Along with showing your knowledge and expertise on social media, do not forget that it is also one of the best platforms when it comes to showcasing the caring side of your brand. You can use a social media poll to help you determine which charitable causes are closest to the hearts of your customers and then use social media as a force to raise awareness and fundraise on behalf of the chosen charity. Customers no longer look for those brands that only sell nice products and provide good customers services, they also want to connect with brands that support causes that are similar to theirs and have a human side to show.

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